The Saboteur Apparel Company Brings Style to the Land of Geeks
Meghan Young — August 20, 2010 — Fashion
References: saboteurman & fastcompany
I can only imagine the disaster that is fashion in Silicon Valley, the home to smart-ass geeks and nerds. Thanks to the Saboteur apparel company, however, things may start looking up in the style department. Founded by Justin Kan and Kristen Slowe, two successful residents in Silicon Valley, they have taken it upon themselves to shape the future fashion stance in their hometown and beyond.
Inspired by Kan's feeling of betterment when he adopted a more manly, sophisticated attire and Slowe's clothing line ambitions, Saboteur apparel company was born. Featuring slim jackets and chic shirts, what particularly sets these designs apart are the details.
Inspired by Kan's feeling of betterment when he adopted a more manly, sophisticated attire and Slowe's clothing line ambitions, Saboteur apparel company was born. Featuring slim jackets and chic shirts, what particularly sets these designs apart are the details.
Trend Themes
1. Geek Chic Fashion - Disruptive innovation opportunity: Develop a clothing line that combines technology-inspired designs with high fashion, targeting the growing population of tech-savvy individuals.
2. Smart Casual Attire - Disruptive innovation opportunity: Create a line of clothing that bridges the gap between professional and casual wear, catering to the needs of modern professionals in Silicon Valley and other tech hubs.
3. Attention to Detail - Disruptive innovation opportunity: Innovate in design techniques by focusing on intricate details and unique embellishments, creating garments that stand out in a crowded fashion market.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate technology such as augmented reality and virtual try-on tools into the fashion retail experience to enhance customer engagement and drive online sales.
2. Tech Fashion - Disruptive innovation opportunity: Collaborate with technology companies to incorporate wearable technology and smart fabrics into fashion designs, creating functional and futuristic garments.
3. Fashion Entrepreneurship - Disruptive innovation opportunity: Support and enable fashion entrepreneurs by providing mentorship programs, funding opportunities, and access to production and distribution networks.
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