YSL FW1011 Sneakers Film Previews a Stylish Collection
Vittoria Natarelli — August 1, 2010 — Fashion
References: ysl & highsnobiety
The YSL FW1011 sneakers are just beautiful. The shoes previewed in the video are perfect because they are understated and fashionable.
This video lookbook is visually stimulating thanks to its impressive angles. We watch the feet of models walking around a sidewalk, and it is surprisingly entertaining. We also get to take a look at what the models are wearing above their feet, which complements the YSL FW1011 sneakers perfectly.
Implications - The video lookbook is an interesting way to excite public buzz as it is interactive and unique. The effectiveness of print ads is diminishing in the viral video age, so mini film campaigns of this nature appeal to the modern consumer.
This video lookbook is visually stimulating thanks to its impressive angles. We watch the feet of models walking around a sidewalk, and it is surprisingly entertaining. We also get to take a look at what the models are wearing above their feet, which complements the YSL FW1011 sneakers perfectly.
Implications - The video lookbook is an interesting way to excite public buzz as it is interactive and unique. The effectiveness of print ads is diminishing in the viral video age, so mini film campaigns of this nature appeal to the modern consumer.
Trend Themes
1. Interactive Video Lookbooks - Using interactive video lookbooks as a way to excite public buzz in the viral video age.
2. Unique Mini Film Campaigns - Creating mini film campaigns as a modern alternative to diminishing print ads.
3. Visual Stimulating Angles - Utilizing impressive camera angles to enhance the visual appeal of videos.
Industry Implications
1. Fashion - The fashion industry can adopt interactive video lookbooks to showcase their collections in a unique and engaging way.
2. Advertising - The advertising industry can explore the potential of mini film campaigns as a modern marketing strategy.
3. Film Production - Film production companies can leverage visual stimulating angles to create captivating videos for various industries.
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