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Sustainable Fashion

Handmade Shoes by Hetty Rose

— July 25, 2007 — Fashion
If shoes were a bit of sticky choice for the sustainability-minded fashionista, Hetty Rose now solves the problem. At a cost. Hetty Rose of UK is designing hand-made shoes made of recycled vintage material. The flagship Kimono collection is prepared with vintage Japanese kimono fabrics. This effectively combines the "Asia Rising" trend in the fashion scene with the "green is the new black" fact of the socio-economic world.

The shoes are made to order. These high heels come at a lofty tag of GBP 300+.
Trend Themes
1. Sustainable Fashion - Hetty Rose is leading the sustainable fashion trend by designing hand-made shoes made of recycled vintage material.
2. Upcycling in Fashion Design - Hetty Rose's flagship Kimono collection is an innovative example of upcycling in fashion design.
3. Combining Cultural Trends with Sustainability - The use of vintage Japanese kimono fabrics in Hetty Rose's shoes effectively combines the 'Asia Rising' trend with the 'green is the new black' fact of the socio-economic world.
Industry Implications
1. Fashion Industry - Hetty Rose's sustainable and upcycling approach to shoe design is disrupting the traditional fashion industry.
2. Textile Industry - Hetty Rose's use of vintage Japanese kimono fabrics is disrupting the textile industry and inspiring more sustainable sourcing practices.
3. E-commerce Industry - Hetty Rose's made-to-order business model disrupts the traditional retail industry and presents a potential opportunity for innovative e-commerce strategies.
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