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Citrus-Infused Alcohol

'Cafe Blond' Ensures Your Beer is Lemony Fresh

— July 20, 2010 — Marketing
In mixing "a smooth bitter chilled drink with the stimulatory effect of espresso and a whiff of refreshing lemon," 'Cafe Blond' adds yet another flavor to the Germany beer family.

With the growing popularity of adding lemony flavors to soda or pop within the country, this idea has now spread to alcoholic beverages. Unfortunately, these fresh 'Cafe Blond' flavors are only available in Hamburg and will probably take some time to make its way to North America.

Implications - Each bottle of 'Cafe Blond' features one special, handpicked espresso bean. It also comes in a beer crate designed in a vintage style, old wooden crate.

If that doesn't give you an authentic retro vibe, nothing will.
Trend Themes
1. Citrus-infused Alcoholic Beverages - As consumers look for new and unique flavors, alcoholic beverages infused with citrus flavors are becoming increasingly popular, creating opportunities for new product development and marketing strategies.
2. Combining Coffee and Alcohol - The trend of combining coffee and alcohol is on the rise, creating innovative opportunities for beverage companies and mixologists to create unique beverages that appeal to both coffee and alcohol lovers.
3. Retro Packaging for Alcoholic Beverages - The use of vintage, rustic packaging for alcoholic beverages is a growing trend, providing opportunities for companies to differentiate their products and appeal to consumers looking for unique and authentic experiences.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can benefit from the rising trend of citrus-infused alcoholic beverages by creating new product lines and expanding market reach.
2. Coffee Industry - The combination of coffee and alcohol presents a great opportunity for the coffee industry to expand into the alcoholic beverage market by creating new and innovative coffee-infused alcoholic products.
3. Packaging Industry - Retro and vintage packaging for alcoholic beverages is becoming increasingly popular, creating opportunities for the packaging industry to develop new designs and materials to meet this growing demand.
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