Nicolai Howalt 'Car Crash' Series Takes a Closer Look at Bumps & Scratches
Joanne Lam — July 17, 2010 — Autos
References: nicolaihowalt & ssense
The Nicolai Howalt 'Car Crash' series gives crashed automobiles an artistic spin. Having worked with destroyed autos before, artist Nicolai Howalt zooms in on bumps, dents and scratches within this spread and creates an abstract and unrecognizable perspective on broken-down cars.
Featuring dented shadows and shiny contrasts, these pieces almost look like digital works as opposed to photographs, making it difficult for the audience to decipher these images.
Implications - As businesses continue to introduce a surplus of generic, replicated products onto the market, consumers are in the search of fresh and unusual concepts and ideas. Businesses that are able to transform something old into something new have the potential of meeting such consumer demands. In doing so, they will offer consumers an alternate perspective of otherwise common products.
Featuring dented shadows and shiny contrasts, these pieces almost look like digital works as opposed to photographs, making it difficult for the audience to decipher these images.
Implications - As businesses continue to introduce a surplus of generic, replicated products onto the market, consumers are in the search of fresh and unusual concepts and ideas. Businesses that are able to transform something old into something new have the potential of meeting such consumer demands. In doing so, they will offer consumers an alternate perspective of otherwise common products.
Trend Themes
1. Auto Art - Auto makers and artists can collaborate in creating unique and aesthetically pleasing designs that can attract a niche market of art collectors and car enthusiasts.
2. Destructive Aesthetics - Integrating destructive elements into design and art can create an exclusive novelty that can attract consumers who crave something unique and raw.
3. Abstract Photography - Exploring abstract photography can push the limits of technology and creativity while creating a new lane for photographers and artists to showcase their talents.
Industry Implications
1. Art - Targeting the art industry by creating new avenues for artists and collectors can inspire actualization and novelty within the market.
2. Auto - Collaborating with artists and photographers in designing unique aesthetics can create a niche market for car enthusiasts seeking cars with a different esthetic appeal.
3. Photography - Pushing the technology in photography by exploring new and different ways of capturing images can create a wave of photographers seeking to explore the abstract photography niche.
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