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Sultry Athletic Spreads

This Sports-Themed Editorial by Photographer Akila Berjaoui is Motivating

— July 9, 2010 — Fashion
I've never been one for sports, physical activity or even a brisk stroll to the corner store, but this spread by photographer Akila Berjaoui has finally convinced me that invigorating physical activity equals smoking hot body. If this model can look this sultry while sweating, I'm sure I can pull it off -- right?

Probably a fat chance in hell, but if you're also not one for over-exerting yourself, then just drool over this sports fashion shoot that Akila Berjaoui so wonderfully captured. Featuring feminine and masculine details, it'll at least get you motivated for sports or a tub of ice cream.
Trend Themes
1. Sports Fashion Shoots - Disruptive innovation opportunities in this trend could include incorporating sustainability practices in sports fashion shoots or exploring virtual reality experiences for sports fashion showcases.
2. Body Positive Athleticism - Disruptive innovation opportunities in this trend could include creating inclusive and diverse athletic apparel lines or developing fitness apps and programs that promote body positivity and mental well-being.
3. Athleisure - Disruptive innovation opportunities in this trend could include merging technology and fashion in the development of smart athletic wear or exploring sustainable and eco-friendly materials for athleisure clothing.
Industry Implications
1. Sports Fashion - Disruptive innovation opportunities in this industry could include the integration of augmented reality in sports fashion retail, or the development of technology-enabled clothing for enhanced performance.
2. Body Positivity - Disruptive innovation opportunities in this industry could include the creation of body-positive fitness platforms or the development of AI-powered personal trainers that focus on overall well-being and mental health.
3. Athletic Apparel - Disruptive innovation opportunities in this industry could include the utilization of 3D printing technology for custom-fit athletic wear or the integration of smart fabrics that monitor and enhance athletic performance.
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