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Doll Fashion Editorials

Esquire UK Captures Barbie's Stylish Boyfriend in 'Ken: Fashion Icon'

— July 9, 2010 — Pop Culture
I didn't need to watch 'Toy Story 3' to know that Barbie was one lucky lady, but Esquire UK's 'Ken: Fashion Icon' feature solidifies this fact. Bringing his A game to the set, Ken dons the latest in fall fashion to inspire men around the world.

Modeling luxury labels from Burberry to Gucci, Ken is certainly making a name for himself outside of the Barbie franchise. The 'Ken: Fashion Icon' editorial shows an exciting new side that will most likely gain him even more gigs. From famous boyfriend to movie star and fashion model, what could possibly be next?
Trend Themes
1. Male Doll Fashion - Opportunity for luxury fashion brands to expand their market by creating clothing lines for male dolls like Ken.
2. Gender-neutral Toy Lines - Disruptive innovation opportunity for toy companies to create gender-neutral toy lines that allow children to express their creativity beyond traditional gender roles.
3. Celebrity Dolls - Potential trend of creating dolls and figurines based on famous celebrities as a way to reach different audiences and expand brand recognition beyond traditional toy demographics.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to expand their market by creating clothing lines for male dolls like Ken, as well as using dolls in fashion editorials and campaigns.
2. Toy Industry - Disruptive innovation opportunity for toy companies to create gender-neutral toy lines that allow children to express their creativity beyond traditional gender roles, and to create dolls based on famous celebrities to expand brand recognition beyond traditional toy demographics.
3. Media Industry - Potential trend of using dolls and figurines based on famous celebrities in media campaigns, as well as featuring dolls in fashion editorials and other creative pieces to reach wider audiences and expand brand recognition beyond traditional audiences.
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