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Animal Instinct Technology

Attenborough Design Group's Designs Mimick Animals' Disaster Responses

— July 7, 2010 — Tech
The Attenborough Design Group consists of James Chambers and Tom Judd, and they've created some pretty funny and inventive devices that avoid potentially damaging circumstances. The line of products were actually designed by mimicking the reactions of animals.

Attenborough Design Group has created three devices: the Gesundheit Radio, Floppy Legs and AntiTouch Lamp. The Gesundheit Radio sneezes to omit damaging dust from settling, while Floppy Legs lifts up when it comes into contact with liquid. Finally, the AntiTouch Lamp actually bends if you get too close to avoid getting burnt!
Trend Themes
1. Biologically-inspired Technology - Opportunity for creating innovative products by mimicking animal behaviors and responses.
2. Adaptive Devices - Potential for developing devices that can change their shape or behavior in response to specific stimuli.
3. Safety-enhancing Solutions - Opportunity to design products that proactively prevent and mitigate potential hazards.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunities in developing unique and interactive products inspired by animal behavior.
2. Home Appliances - Opportunity for creating adaptive and self-protective appliances that enhance convenience and safety.
3. Industrial Design - Potential for incorporating biologically-inspired elements into industrial products for improved efficiency and functionality.
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