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Apple Consumer Stunts

Two Teens Shoot Through an iPad and iPhone 4, Then Attempt to Return Them

— July 1, 2010 — Tech
Check out this video and find out what happens when two teens shoot through an iPad and iPhone 4. Presented by ‘Totally Sketch,’ this clip features the process of one kid being first in line to purchase the brand new iPhone 4 as another buys the iPad. They then proceed to shoot these items with a rifle and attempt to return them due to a “manufacturing defect.”

Hilarious and awkward, see the featured video and check out the looks on the employees’ faces as the teens ask for a refund. This is definitely an interesting prank to pull to see the limits of Apple customer care!
Trend Themes
1. Consumer Stunts - Opportunity for brands to leverage consumer stunts as a way to generate buzz and engage audiences.
2. Product Destruction - Potential for creative content and marketing campaigns centered around the destruction of products.
3. Customer Care Testing - Chance for companies to test the limits of their customer care by presenting unusual return requests.
Industry Implications
1. Technology - Technology companies can capitalize on consumer stunts through viral marketing campaigns and product promotions.
2. Content Creation - Content creators can explore unique concepts like product destruction to create engaging videos and entertainment content.
3. Customer Service - Customer service departments can use customer care testing scenarios to train employees and improve service quality.
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