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Cowhide Shades

The Fall 2010 SUPER Leather Wrapped Flattop Sunglasses

— June 24, 2010 — Fashion
Despite the leather clothing and accessories I've seen made for every part of the human body, these SUPER Leather Wrapped Flattop Sunglasses are something completely new to me.

Why should our eyes be left out of when it comes to leather? The SUPER Leather Wrapped Flattop Sunglasses come in black, brown and tan leather and feature ZEISS lenses. With these features, these sunglasses can definitely be considered the perfect blend of style and substance.

Implications - Leather has always been a basic material that has been popular among consumer and it continues to be. This product uses a popular material in a product that is totally unexpected. Consumers will appreciate products like this one because it uses products they are already familiar with fused with products that are new and exciting.
Trend Themes
1. Leather Eyewear - Disruptive innovation opportunity: Expanding the use of leather into eyewear creates a unique and fashionable product that appeals to consumers looking for a distinctive style.
2. Blend of Style and Substance - Disruptive innovation opportunity: Developing products that combine fashion and functionality, like these leather wrapped sunglasses, can attract consumers who value both aesthetics and practicality.
3. Unexpected Materials - Disruptive innovation opportunity: Exploring unconventional materials, such as leather, for products that are traditionally made from different materials can create novelty and intrigue for consumers.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Incorporating leather into various fashion accessories, including eyewear, can create a new market niche for fashion brands.
2. Eyewear - Disruptive innovation opportunity: Introducing unique and unconventional materials, like leather, into the eyewear industry can differentiate products and attract style-conscious consumers.
3. Leather Goods - Disruptive innovation opportunity: Expanding the use of leather beyond traditional clothing and accessories into new categories, such as sunglasses, can diversify offerings and appeal to a wider range of consumers.
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