The Prescription Lottery Controversially Keeps Patients on Their Meds
Michael Hines — June 24, 2010 — Lifestyle
Although the idea of a prescription lottery may sound silly, it is gaining some steam in the United States. Hospitals have countered patients' forgetfulness with a prescription lottery in order to keep patients safe while saving costs if anything were to happen due to the lack of meds.
Patients are prescribed a computerized pill box and are entered into daily draws if they take their medication. For Chiquita Parker, pictured here, the program worked; she won $300 cash for taking her meds. Read more below to find out more information on this controversial yet helpful prescription lottery.
Patients are prescribed a computerized pill box and are entered into daily draws if they take their medication. For Chiquita Parker, pictured here, the program worked; she won $300 cash for taking her meds. Read more below to find out more information on this controversial yet helpful prescription lottery.
Trend Themes
1. Patient Compliance Programs - Companies can develop similar compliance programs that incentivize customers to stick to medication plans through gamification.
2. Healthcare Gamification - App developers can incorporate gamification techniques to make staying healthy more engaging and rewarding.
3. Medical Savings Programs - Hospitals and insurance companies can create similar programs to reduce costs for patients while incentivizing them to adhere to their prescription plans.
Industry Implications
1. Pharmaceuticals - Industry-wide promotion and development of similar patient compliance solutions can help pharma companies create stickier customer experiences and drive better health outcomes.
2. Healthcare - Hospitals and healthcare providers can pilot similar programs to encourage patient adherence to prescribed treatment plans.
3. Insurance - Insurance companies can support or build their own adherence programs to reduce costs associated with non-adherence and improve customer satisfaction.
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