Joyalukkas Jewelry Ads Brand Individuality Through Diamonds
Vittoria Natarelli — June 15, 2010 — Marketing
References: alukkas & behance.net
As Marilyn Monroe once sang, "Diamonds are a girl's best friend," and the Joyalukkas jewelry ads are selling a similar idea.
The Joyalukkas jewelry ads want their buyers to think that their diamonds give self-expression. "Nothing expresses me like diamonds" is the tag line of the series of ads. The statement the ads make are ones of luxury, exclusivity and prestige.
Implications - Appeal to a consumer's drive to express their individuality and you will have a very broad consumer base. Everyone wants to be considered special, unique and one-of-a-kind and by marketing your product or service in this way you are fulfilling one of their most intense desires.
The Joyalukkas jewelry ads want their buyers to think that their diamonds give self-expression. "Nothing expresses me like diamonds" is the tag line of the series of ads. The statement the ads make are ones of luxury, exclusivity and prestige.
Implications - Appeal to a consumer's drive to express their individuality and you will have a very broad consumer base. Everyone wants to be considered special, unique and one-of-a-kind and by marketing your product or service in this way you are fulfilling one of their most intense desires.
Trend Themes
1. Individuality Marketing - Marketing a product or service in a way that appeals to a consumer's need to express their individuality.
2. Luxury Advertising - Creating ads that promote luxury, exclusivity, and prestige in a product or service.
3. Self-expression Through Jewelry - Using jewelry as a means of self-expression.
Industry Implications
1. Jewelry Industry - Jewelry companies can focus on marketing individuality and self-expression through their products.
2. Luxury Goods - Promoting luxury brands can be more successful if they market their products as a means of self-expression.
3. Marketing Industry - Marketing agencies can help companies promote products or services as a way to express individuality.
4.2
Score
Popularity
Activity
Freshness