The King Kong 360 Ride from Universal Studios Makes Legends Real
Allison Love — June 7, 2010 — Marketing
References: paper-plane.fr & notcot.org
Universal Studios is really going all out for the release of their newest 3D ride 'King Kong 360.' The company has been making a splash, creating giant King Kong footprints all over very public places to try and raise hype around the new ride.
I have to be honest, this is a hilarious and clever marketing campaign. The footprints have been seen at the beach surrounding the Santa Monica Pier and even dodgers stadium. The King Kong 360 ride better get a lot of hype because this is quite the marketing mission.
I have to be honest, this is a hilarious and clever marketing campaign. The footprints have been seen at the beach surrounding the Santa Monica Pier and even dodgers stadium. The King Kong 360 ride better get a lot of hype because this is quite the marketing mission.
Trend Themes
1. Immersive Marketing - Using unconventional and interactive marketing tactics to create a buzz around a new product or experience, like Universal Studios' King Kong 360 ride footprints campaign.
2. Experiential Advertising - Bringing a product or brand to life by engaging consumers in memorable and immersive experiences, as demonstrated by Universal Studios' King Kong 360 ride footprints campaign.
3. Guerilla Marketing - Utilizing unconventional and low-cost marketing strategies to generate attention and create a buzz, exemplified by Universal Studios' King Kong 360 ride footprints campaign.
Industry Implications
1. Theme Parks - Theme park operators can leverage immersive marketing campaigns, like Universal Studios' King Kong 360 ride footprints, to create excitement for new attractions and drive ticket sales.
2. Entertainment - The entertainment industry can embrace experiential advertising approaches, such as Universal Studios' King Kong 360 ride footprints campaign, to captivate audiences and enhance brand engagement.
3. Advertising and Marketing - Advertising agencies and marketers can explore unconventional guerilla marketing strategies, like Universal Studios' King Kong 360 ride footprints campaign, to create memorable and impactful promotional campaigns for their clients.
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