Viral Hi-Tec 'Liquid Mountaineering' Ad Shows Sport's Holiest Game
Vittoria Natarelli — May 12, 2010 — Fashion
References: hi-tec & adsoftheworld
We haven't seen people walk on water since biblical times, but this Hi-Tec 'Liquid Mountaineering' viral advertises it as a new sport. With a Jesus statue hanging in the window of their van, the joke is obvious and completely hilarious.
In their waterproof shoes, this group of athletes practices their technique of running on water. The very believable footage doesn't have you second-guessing until the very end. No, these athletes are not actually running on water, but their shoes withstood the water exposure, making the Hi-Tec 'Liquid Mountaineering' commercial actually successful.
In their waterproof shoes, this group of athletes practices their technique of running on water. The very believable footage doesn't have you second-guessing until the very end. No, these athletes are not actually running on water, but their shoes withstood the water exposure, making the Hi-Tec 'Liquid Mountaineering' commercial actually successful.
Trend Themes
1. Waterproof Sport Shoes - There is an opportunity for innovators to create technologically advanced waterproof sport shoes for athletes to push the boundaries of their training.
2. Viral Advertising - Marketers can explore the idea of creating viral advertisements that use humor and unexpected scenarios to capture viewers' attention and create buzz around a product or brand.
3. Extreme Sports - The popularity of extreme sports and unconventional athletic challenges continues to rise, providing an opportunity for companies to develop unique sporting events that capture people's imagination.
Industry Implications
1. Sportswear - The sportswear industry can capitalize on the demand for technologically advanced and waterproof shoes to enhance athletes' performance in various sports.
2. Advertising - The advertising industry can explore the concept of viral marketing campaigns that leverage humor and unexpected scenarios to create brand awareness and engagement.
3. Extreme Sports Events - Companies specializing in organizing extreme sports events can create new and unique experiences that go beyond traditional sports and attract adventure-seeking athletes and spectators.
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