Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Anti-Tan Photography

'Porcelain' by Polina Vinogradova Showcases Pale Skin & All-White Fashion

— April 16, 2010 — Fashion
Not everyone has the ability or desire to tan, and 'Porcelain' by Polina Vinogradova recognizes this fact with a shoot that showcases flawless ivory skin and neutral fashions.

In this pictorial, Polina Vinogradova captures model Sofia Choub in the Nørrebro part of Copenhagen. Makeup artist Sara Johnsen-Zaavi used blush around Choub's cheeks, temples and forehead for a porcelain doll-like aesthetic.

Implications - If you're looking to switch it up this year and avoid getting a tan, this series of photographs will back up that decision. Sofia Choub proves that having a pale complexion can be just as beautiful as having a bronze look. A lighter tone just might be what you need to set you apart.
Trend Themes
1. Pale Skin Beauty - The trend of celebrating and showcasing pale skin as a beauty feature, offering opportunities for non-tanning skincare and beauty products and services.
2. Neutral Fashion - The trend of neutral fashion, which compliments pale skin tones and provides opportunities for fashion brands to offer more inclusive color ranges.
3. Porcelain Aesthetic - The trend of the 'porcelain' aesthetic in photography, makeup and fashion, highlighting the beauty of pale skin and offering opportunities for creatives to explore and elevate this aesthetic.
Industry Implications
1. Skincare and Beauty - Skincare and beauty brands can offer non-tanning products and services that cater to those who prefer pale skin, as well as promoting sunscreen and protection for all skin types.
2. Fashion - Fashion brands can provide more inclusive color ranges that cater to those with lighter skin tones, while also exploring the neutral fashion trend that compliments pale skin.
3. Photography and Makeup - Photographers and makeup artists can explore and elevate the 'porcelain' aesthetic trend in their work, promoting the beauty of pale skin and expanding representation in the industry.
5.4
Score
Popularity
Activity
Freshness