'No Surprises' by Aji Yudistira Lets Curly Locks Do the Talking
Marissa Brassfield — April 16, 2010 — Fashion
References: behance.net & behance.net
I'm a sucker for black-and-white fashion photography, so 'No Surprises' by Aji Yudistira is right up my alley. This shoot features model Amila Tahodi in a draped blouse and black leggings with a thigh lace-up detail. Makeup artist Veronica Cyntic Darmawan kept Tahodi's makeup natural, letting the model's bouncy hair and gorgeous features do the talking.
See more shots from 'No Surprises' by Aji Yudistira above.
Implications - After the recent recession, which forced consumers to budget carefully, a surge of simplistic fashions has entered the marketplace. Customers are going back to basics and embracing minimal styles that are a relief from extravagant fashions. Industries can cater to this demographic by attributing minimalistic qualities to their goods or services.
See more shots from 'No Surprises' by Aji Yudistira above.
Implications - After the recent recession, which forced consumers to budget carefully, a surge of simplistic fashions has entered the marketplace. Customers are going back to basics and embracing minimal styles that are a relief from extravagant fashions. Industries can cater to this demographic by attributing minimalistic qualities to their goods or services.
Trend Themes
1. Simplistic Fashion - As consumers prioritize budgetary concerns, there is an opportunity for industries to embrace minimalistic qualities to their goods or services.
2. Natural Beauty - The trend of allowing natural features and appearances to speak for themselves creates opportunities in the beauty industry for more minimalist styles.
3. Black-and-white Photography - Black-and-white photography is a timeless art style that can be used to showcase minimalist fashion trends or styles.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from embracing more minimalistic styles and designs, as consumers are prioritizing budgetary concerns.
2. Beauty Industry - The beauty industry can capitalize on the trend of natural beauty and minimalist styles.
3. Photography Industry - The photography industry can showcase minimalist fashion trends and styles through the use of black-and-white photography.
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