A.R.T. by Donald Rattner is Customizable Modern Art
Jessica Marcel — March 27, 2010 — Art & Design
References: art-rethought & design-milk
Modern art can sometimes seem impersonal and lacking character. Architect and artist Donald Rattner has created something that avoids that a little bit -- his new A.R.T. series is completely customizable. Wild and wacky modern art pieces fit together in a supposedly infinite number of ways.
A.R.T. includes three different series that can all be formatted and customized depending on your wall space and your preferences.
Implications - As a direct result of the credit crunch, consumers have been spending more time at home. This increased time at home as led to the desire to make small improvements to make the space feel more personal. Companies should consider inexpensive ways for the consumer to personalize their pad.
A.R.T. includes three different series that can all be formatted and customized depending on your wall space and your preferences.
Implications - As a direct result of the credit crunch, consumers have been spending more time at home. This increased time at home as led to the desire to make small improvements to make the space feel more personal. Companies should consider inexpensive ways for the consumer to personalize their pad.
Trend Themes
1. Customizable Modern Art - Artists and designers can capitalize on the trend of customizable modern art by offering personalized and unique art pieces that allow consumers to express their individuality.
2. Increased Desire for Personalization - Businesses can explore disruptive innovation opportunities by creating affordable and accessible options that allow consumers to personalize their living spaces and create a sense of identity and comfort.
3. Home Improvement Solutions - With consumers spending more time at home, there is an opportunity for companies in the home improvement industry to develop innovative and cost-effective solutions that enhance personalization and customization.
Industry Implications
1. Art and Design - The art and design industry can embrace personalized and customizable modern art as a disruptive innovation opportunity to cater to the growing demand for unique and individualized artistic expressions.
2. Home Decor and Furnishing - The home decor and furnishing industry can leverage the trend of increased desire for personalization to offer customizable products that allow consumers to create personalized environments and reflect their personal style.
3. Home Improvement - The home improvement industry can tap into the need for home personalization by developing innovative, affordable, and easily implementable solutions that allow consumers to transform their living spaces on a budget.
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