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Customized Pet Food

RedMoon Pet Food Offers Kibble to Keep Your Pet Happy and Healthy

— March 24, 2010 — Lifestyle
We all want the best for our pets, whether that means buying them sweaters and booties to keep them warm in the winter or spoiling them with toys, balls and bones. Pampering our four-legged friends can spiral to superfluity. However, the folks at RedMoon have a product that caters to our cats and dogs’ dietary needs and discerning tastes: customized pet food.

Our pets have personalities, likes and dislikes. Why not look after their health, nutritional requirements, and happiness by indulging them with customized pet food? At RedMoon, Owners can choose ingredients from a range of regional meats and produce to make the tastiest kibble.

Would fresh salmon, blueberries and yellow peas get your pet’s tail wagging?
Trend Themes
1. Customized Pet Food - Personalized pet food is a growing trend that caters to pet owners' desire to provide their pets with the best nutrition and flavor combination possible.
2. Regional Ingredients - Using locally-sourced ingredients is becoming more popular in the pet food industry, allowing for increased freshness and transparency in the food's sourcing.
3. Canine and Feline Health - Pet owners are increasingly willing to pay premium prices for custom pet food that can address their pets' specific health concerns, such as joint health or weight management.
Industry Implications
1. Pet Food Manufacturing - Manufacturers that offer customized or regionally-sourced pet foods could gain a competitive edge in the growing market of premium pet food.
2. Health and Wellness - The intersection of pet food and health and wellness products presents a huge opportunity for companies that can create tailored, nutrient-rich offerings for pets.
3. E-commerce Retail - The trend toward customized pet food lends itself well to e-commerce retail and subscription models, offering convenience and a personal touch from the comfort of pet owners' homes.
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