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Reimagined Classic Kicks

The Converse Star Player EV Digs Up the Past

— March 10, 2010 — Fashion
It really doesn't matter what category of fashion you might fit into, everyone can appreciate a good pair of Chucks. With a simple design, amazing quality and seemingly unmatched durability, these shoes appeal to everyone from all walks of life. It only makes sense, then, that they re-touch one of their best lines with the Converse Star Player EV.

Now who says to bring back a product, you have to reinvent it completely? The Converse Star Player EV hasn't changed much since its predecessor was released, but really, who cares? Just adding a few little tweaks, Converse has improved everyone's favorite shoe without compromising on style.
Trend Themes
1. Classic Sneaker Revival - The trend of reimagining classic sneakers by adding modern elements allows for new product lines while staying true to their heritage.
2. Minimalist Shoe Design - The trend of keeping designs simple and adding only minor modifications not only appeals to existing fans but can attract new customers as well.
3. Sustainability in Sneaker Manufacturing - The trend of using eco-friendly materials and manufacturing methods can attract environmentally conscious consumers to classic sneaker brands.
Industry Implications
1. Fashion Industry - Fashion industry players can capitalize on the nostalgia trend by bringing back previous lines and products with slight modifications that will appeal to both old and new customers.
2. Footwear Industry - Footwear companies can take advantage of the minimalist design trend by designing shoes that are easy to produce and have mass appeal, especially among the younger generation.
3. Sustainability Industry - Sustainability companies can partner with shoe manufacturers to create new, eco-friendly products as part of the growing trend of sustainable fashion.
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