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NYC Hipster Inktography

The New York Dolls Shoot Captures an Underground Scene

— March 9, 2010 — Fashion
New York Dolls photoshoot is nothing short of religious.

Shot by famed photographer Marley Kate, this shoot captures the true apathy and surliness that accompanies this ongoing fad/lifestyle of the hipster. Also captured is the hipster in its natural habitat -- partying and attempting to DJ.

Check out the gallery for more of the New York Dolls photoshoot.

Implications - The hipster lifestyle is waning, but past members of this music-loving, party tribe still have permanent reminders of their hipsterdom -- their tattoos. Instead of hiding their past ink, hipsters, hippies and even boomers are embracing their tattoos (no matter how big, embarrassing or out-there) as they are a symbol of the social group that they belong (or have belonged) to.
Trend Themes
1. Tattoo Acceptance - An acceptance of tattoos as a symbol of belonging, even after the decline of the hipster trend.
2. Embracing Subcultures - A willingness to embrace subcultures through visible tattoos, rather than hiding them away.
3. Marley Kate Style Photography - An increased interest in Marley Kate's style of inktography photography, capturing underground and alternative scenes.
Industry Implications
1. Tattoo Removal Services - There may be a decline in demand for tattoo removal services if people are embracing their tattoos as a symbol of belonging.
2. Tattoo Aftercare Products - As more people embrace their tattoos, there will be a rise in demand for tattoo aftercare products, providing a potential opportunity for disruptively innovative companies in this space.
3. Alternative Fashion Brands - An increased interest in subcultures, as evidenced by the New York Dolls photoshoot, suggests a potential opportunity for disruptively innovative alternative fashion brands.
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