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Nationwide Style Shots

'Americans' by Mike Byrne Captures U.S. Essence

— March 1, 2010 — Fashion
Mike Byrne is an artist from the UK who has taken an interest in the poeple of The United States. In his new collection titled 'Americans,' Mike Byrne has photographed the wide array of ordinary Americans and placed them together to show the true fabric of this country.

Black, white, red and yellow, 'Americans' is as beautiful as it is eclectic. Tear. Check out other photographic art on Trend Hunter below.

Implications - Patriotism has remained a strong force in pop culture for consumers who wish to belong to a group. Essentially, this is an ancient urge that dates back to ancient tribes; being part of a group signifies that one is protected, accepted and a part of something bigger than themselves.
Trend Themes
1. Patriotic Pop Culture - Disruptive innovation opportunities lie in creating products and experiences that tap into the desire for consumers to belong to a group.
2. Eclectic Photography - Disruptive innovation opportunities exist in exploring diverse and unconventional approaches to photography that capture the essence of a country or culture.
3. Group Identity and Belonging - Disruptive innovation opportunities can be found in leveraging the innate human need for belonging and creating products or services that provide a sense of community.
Industry Implications
1. Art and Photography - The art and photography industry can capitalize on the trend of eclectic and diverse photo collections that capture the essence of a country.
2. Pop Culture and Merchandise - The pop culture and merchandise industry can tap into the desire for consumers to express their patriotic identity through branded products and experiences.
3. Community Building and Social Platforms - The industry of community building and social platforms has the opportunity to create digital spaces that foster a sense of belonging and allow individuals to connect based on shared interests or identities.
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