The Celine Ad Campaign for Spring Summer 2010
Marissa Liu — February 24, 2010 — Fashion
References: r1ma.blogspot
With new creative director Phoebe Philo firmly in place, French luxury fashion house Céline can now focus on more pressing matters--like how best to highlight their extremely wearable Spring/Summer 2010 collection. And as the Céline ad campaign for this season shows, they have decided to go the headless direction.
The Céline ad campaign shows the full torsos of models wearing some of the label's most coveted khaki and tan pieces with lovely leather detail from the Spring/Summer 2010 collection, but the images are cropped at the neck. Was this done so that customers could imagine themselves in the clothes instead of being transported into a fantasy?
The Céline ad campaign shows the full torsos of models wearing some of the label's most coveted khaki and tan pieces with lovely leather detail from the Spring/Summer 2010 collection, but the images are cropped at the neck. Was this done so that customers could imagine themselves in the clothes instead of being transported into a fantasy?
Trend Themes
1. Headless Advertising - Exploring the trend of headless advertising in the fashion industry creates opportunities for showcasing wearable and timeless collections.
2. Cropped Imagery - The use of cropped imagery in fashion campaigns allows customers to envision themselves in the clothes, fostering a sense of relatability and accessibility.
3. Wearable Spring/summer Collections - Embracing wearable and versatile designs in Spring/Summer collections taps into the demand for fashion that is both fashionable and functional.
Industry Implications
1. Fashion Advertising - The fashion advertising industry can leverage headless advertising to create innovative and engaging campaigns that resonate with consumers.
2. Fashion Marketing - Fashion marketers utilizing cropped imagery techniques can enhance brand connection and encourage consumer visualization of the products.
3. Fashion Design - Designers focusing on creating wearable Spring/Summer collections have the opportunity to meet customer demand for practical yet stylish fashion.
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