Chocolate Skateboards Creates Limited 15th Anniversary Sunglasses
Brian G Randles — January 29, 2010 — Art & Design
References: retrosuperfuture & hypebeast
Chocolate Skateboards is celebrating its 15th year of existence. One of their special projects for this occasion is the creation of these new sweet sunglasses with help from SUPER.
Featuring a red and black colorway, the Italian-made shades will have Carl Zeiss lenses, but only a scarce (and half unholy) 333 pairs will be produced.
Check out more on the Chocolate Skateboards sunglasses by following the links below.
Implications - Limited edition designs like these skateboard shades are increasingly valued by society as consumers enjoy the thought that not-everyone will have the same products. These special product creations create buzz and develop an anticipating consumer audience who cannot wait to get their hands on a businesses next limited edition product.
Featuring a red and black colorway, the Italian-made shades will have Carl Zeiss lenses, but only a scarce (and half unholy) 333 pairs will be produced.
Check out more on the Chocolate Skateboards sunglasses by following the links below.
Implications - Limited edition designs like these skateboard shades are increasingly valued by society as consumers enjoy the thought that not-everyone will have the same products. These special product creations create buzz and develop an anticipating consumer audience who cannot wait to get their hands on a businesses next limited edition product.
Trend Themes
1. Limited Edition Products - Businesses can create hype and anticipation by offering limited edition products like the Chocolate Skateboards sunglasses.
2. Collaborative Products - Collaborating with other well-known brands, like SUPER in this case, can create unique and desirable products for customers.
3. High-end Accessories - Creating luxury accessories like Carl Zeiss lenses can add value and appeal to a product, even in a market like skateboarding where high-end products are not as common.
Industry Implications
1. Fashion - The limited edition sunglasses created by Chocolate Skateboards and SUPER demonstrate a potential opportunity in the fashion industry for creating unique and highly sought-after products.
2. Skateboarding - This collaboration between Chocolate Skateboards and SUPER offers a potential innovation opportunity within the skateboarding industry for creating high-end and limited edition accessories.
3. Eyewear - Luxury brands and designers may find opportunities to create high-end eyewear products with unique features like Carl Zeiss lenses, expanding the market beyond traditional prescription glasses and sunglasses.
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