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Pop-Up Party Busses

Square Enix Brings Final Fantasy XIII Gaming to the Street

— January 15, 2010 — Marketing
The Final Fantasy Party Bus is one of the greatest things ever to hit the streets of San Fransisco. Gaming gear supplier Square Enix is responsible for bringing Final Fantasy XIII to the street and it’s sure to draw some large crowds.

The Final Fantasy Party Bus is an example of Pop-Up marketing at its finest, except that there are no bikinis, or in-house beverages. If you want get a chance to see the mobile gaming bus in action, you can Twitter follow on their official twitter account here.
Trend Themes
1. Pop-up Marketing - The Final Fantasy Party Bus demonstrates the potential for brands to use pop-up events as a unique and interactive marketing strategy.
2. Gaming Events - The Final Fantasy Party Bus highlights the growing trend of gaming events that bring immersive experiences to fans outside of traditional venues.
3. Mobile Gaming - The Final Fantasy Party Bus showcases the opportunity for game developers and suppliers to create mobile gaming experiences that can reach audiences in unconventional locations.
Industry Implications
1. Marketing - The Final Fantasy Party Bus opens up new possibilities for the marketing industry to explore innovative ways of engaging consumers through pop-up events and experiences.
2. Gaming - The Final Fantasy Party Bus indicates the potential for the gaming industry to expand beyond traditional venues and bring interactive gaming experiences to various locations.
3. Transportation - The Final Fantasy Party Bus presents an opportunity for the transportation industry to capitalize on the popularity of gaming events by providing specialized transportation services for mobile gaming experiences.
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