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Reality TV Clothing Lines

Oxygen Network Spins Jersey Shore into Jersey Couture

— January 13, 2010 — Business
The Oxygen network is placing their bet that the uber-popularity of MTV's reality show Jersey Shore is fashion infectious. Oxygen is set to announce a new fashion based reality show named- you guessed it, 'Jersey Couture.'

Jersey Couture will follow the adventures of the Freehold, New Jersey based Scali's family business Dianne & Co.. Featuring over-the-top dresses, accessories and shoes, 'Jersey Couture' promises to be “the Cinderella experience of a lifetime.”

Implications - My favorite of these looks has got to be the hot pink hot pants. Nothing says New Jersey and classy like a pair of form-fitting pants that make you look like you came straight out of 'I Dream of Jeannie.'
Trend Themes
1. Fashion-based Reality Shows - There is potential for more fashion-based reality shows that follow the lives of a family business in the fashion industry.
2. Reality Show-inspired Clothing Lines - There is an opportunity for clothing lines to be inspired by popular reality shows, such as Jersey Shore and Jersey Couture.
3. Regional Fashion Trends - There is potential for regional fashion trends, inspired by the unique style showcased in Jersey Couture and Jersey Shore.
Industry Implications
1. Fashion - The fashion industry can capitalize on the popularity of reality shows by featuring fashion lines inspired by the unique styles showcased in Jersey Shore and Jersey Couture.
2. Television - The television industry can benefit from creating more fashion-based reality shows, such as Jersey Couture and Jersey Shore, to tap into the intersection of fashion and reality TV.
3. Tourism - Regional tourism industries can leverage the popularity of Jersey Shore and Jersey Couture to promote the unique fashion and culture of New Jersey.
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