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Golden Oldie Cognac

The Hennessy 'Paradis Horus' Comes with an 18K Gold Decanter

— December 19, 2009 — Luxury
Looking for a truly golden spirit? Why not try the Hennessy ‘Paradis Horus.’ This cognac is presented in an 18K gold bottle (or if you’re feeling a little pinch in the purse strings there is a black and gold plastic version as well) designed by Ferruccio Laviani.

Hennessy ‘Paradis Horus’ is shaped like a flame and draws its inspiration from the Egyptian god of Sun. The cognac inside is a mélange of hundreds of rare eaux-de-vies, aged for between 25-130 years.
Trend Themes
1. Luxury Alcohol - Opportunity for luxury alcohol brands to innovate with exclusive packaging that appeals to high-end consumers.
2. Custom Packaging - Opportunity for packaging companies to create unique packaging designs for luxury alcohol brands to differentiate themselves in the market.
3. Rare Blend Marketing - Opportunity for alcohol brands to market rare blends that are aged for long periods as a unique product in the industry.
Industry Implications
1. Luxury - The luxury industry can benefit from creating exclusive products like the 'Paradis Horus' to appeal to high-end consumers.
2. Packaging - The packaging industry can target luxury alcohol brands to create custom packaging designs to stand out in the market.
3. Alcohol - The alcohol industry can market high-end cognac as a rare blend aged for long periods to appeal to premium consumers.
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