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DIY Virtual Knitwear

The Trendy Workshop Lets Users Design Clothes and Sell Them Online

— December 7, 2009 — Fashion
If you have a flair for fashion design and a void in your wallet to fill, then consider designing your own knitwear and selling it on Trendy Workshop, an innovative website by France company Custom & Co.

Trendy Workshop allows users to create their own sweaters, scarves, dresses, and more in cashmere or cotton, and provides a full customization experience by allowing users to choose from different shapes, sleeves, necks, finishes, and other details. After the design is completed, designers have the option of having Trend Workshop ship the item to them, or put it up for sale through the user’s own personal web store on the Trendy Workshop platform.
Trend Themes
1. Customizable Fashion - Disruptive innovation opportunity: Develop a platform that allows users to design and customize their own clothing and accessories.
2. Direct-to-consumer Fashion - Disruptive innovation opportunity: Create a website that enables designers to directly sell their creations to customers without the need for traditional retailers.
3. Personalized E-commerce - Disruptive innovation opportunity: Build a platform that empowers individuals to create their own online stores and sell customized products.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Introduce advanced software tools that streamline the fashion design process and enhance creativity.
2. E-commerce - Disruptive innovation opportunity: Develop a platform that simplifies the creation and management of personalized e-commerce websites.
3. Textile Manufacturing - Disruptive innovation opportunity: Invest in automated machinery that efficiently produces customizable knitwear on-demand.
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