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Colorless Soda Cans

Harc Lee Design Makes a Coca-Cola Can Eco-Friendly

— November 8, 2009 — Lifestyle
We've featured the eco-friendly designs of Harc Lee before, and this concept of colorless soda cans is his latest. Rather than the bright, printed packaging we're used to seeing on Coca-Cola cans, this Harc Lee design nixes colors altogether in favor of a convex logo atop an aluminum can.

Harc Lee says that the simplified packaging process will eliminate the toxic paints used to color aluminum; this makes for a decrease in air pollution, water pollution and the energy required to create the paint.
Trend Themes
1. Colorless Packaging - Disruptive innovation opportunity: Eco-friendly packaging solutions that eliminate toxic paints.
2. Simplified Packaging Process - Disruptive innovation opportunity: Streamlined packaging processes that reduce the use of harmful chemicals.
3. Minimalistic Design - Disruptive innovation opportunity: Minimalistic design solutions that reduce waste and promote sustainability.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Eco-friendly packaging solutions for the beverage industry that reduce environmental impact.
2. Packaging Industry - Disruptive innovation opportunity: Streamlined packaging processes that reduce the use of harmful chemicals and promote sustainability.
3. Design Industry - Disruptive innovation opportunity: Minimalistic design solutions that promote sustainability and reduce waste.
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