Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Profanity-Laced Cookbooks

Chef David Chang Releases the F-Bomb Laden Momofuku

— October 20, 2009 — Lifestyle
“My obsession is cookbooks,” says acclaimed chef and author of the new cookbook Momofuku, David Chang. Momofuku is full of complicated, labor-intensive recipes to help recreate some of the delicious dishes Chang’s Momofuku restaurants are known for. Recipes that might have you cursing like the books author.

Chef and author of the new cookbook Momofuku, David Chang has received wide acclaim for his signature Ameri-Franco-Korean molecular gastronomy-esque cooking style. The 303-page book (priced at $40) comes out on Oct. 27 and aims to replicate Chef Chang’s natural voice, hence the swear words. For example, Readers are instructed not to “f— it up” and Chang reveals in the intro that, “It is no accident that Momofuku sounds like mother-f—.”
Trend Themes
1. Profanity-infused Cookbooks - The use of profanity in cookbooks is a disruptive innovation opportunity for authors to add a unique touch to their cookbook and appeal to a new audience.
2. Authenticity in Cookbooks - Authors emphasizing their natural voice, like Chang, in cookbooks create an opportunity for readers to better connect with the author and gain truly authentic recipes.
3. Molecular Gastronomy Techniques - The inclusion of Chang's Ameri-Franco-Korean molecular gastronomy-esque cooking style in the cookbook presents a trend in the industry towards molecular gastronomy food and techniques.
Industry Implications
1. Publishing - The trend towards profanity in cookbooks creates a disruptive innovation opportunity for publishers to explore unconventional author voices and better tap into the millennial market.
2. Culinary Arts - The cookbook industry trend towards molecular gastronomy-esque cooking styles presents an opportunity for culinary artists to further explore molecular gastronomy techniques and incorporate them into their dishes.
3. Hospitality - The emphasis in Chang's cookbook on replicating restaurant-quality dishes from the comfort of home presents an opportunity for the hospitality industry to sell cooking classes and other hospitality-related products that could help them grow their brand and reach a wider audience.
4.2
Score
Popularity
Activity
Freshness