Hysteric Glamour Follows Converse With Kurt Cobain Kicks
Brian G Randles — September 20, 2009 — Fashion
References: hystericglamour.jp & highsnobiety
First Converse came out with Kurt Cobain-inspired shoes, now Hysteric Glamour is following suit. I still believe anyone caught wearing these or the Converse kicks, is a poseur, but what can you do?
The low-top sneaker by Hysteric Glamour comes in canvas/suede, has smiley faces all over it and ‘Smells Like Teen Spirit’ on the heel. All I can smell is a slap in the face. It will be a bad day when I see a teenager wearing these kicks and unlocking the Cobain avatar on 'Guitar Hero 5.'
The low-top sneaker by Hysteric Glamour comes in canvas/suede, has smiley faces all over it and ‘Smells Like Teen Spirit’ on the heel. All I can smell is a slap in the face. It will be a bad day when I see a teenager wearing these kicks and unlocking the Cobain avatar on 'Guitar Hero 5.'
Trend Themes
1. Musician-inspired Footwear - With the success of Kurt Cobain-inspired shoes, there is an opportunity for other brands to create footwear inspired by popular musicians.
2. Nostalgia Fashion - The use of 90s music icons in fashion is a trend that can tap into consumers' nostalgia for that era and create a unique selling proposition.
3. Branded Collaborations - Brands can benefit from collaborations with iconic artists, musicians or actors by leveraging their fans, selling exclusive merchandise and creating buzz around the collaboration.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of musician-inspired footwear to create new designs that resonate with music lovers and fashion enthusiasts.
2. Music - The music industry can explore opportunities to collaborate with fashion brands to launch limited edition merchandise and strengthen their brand image.
3. Gaming - Gaming industry can collaborate with iconic musicians to create exclusive in-game characters or merchandise, thus, strengthening the connection between music and gaming in pop culture.
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