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Contemporary Camel Coats

Harper's Bazaar Updates a Fashionable Fall Classic

— September 17, 2009 — Fashion
The camel coat has been a wardrobe staple of almost every fashionable era. This season the caramel-hued classic gets updated in almost every fabric and style to give it a more contemporary look and feel. Fashion editor Alastair McKimm styles coats from Missoni, Miu Miu, Derek Lam, Hugo Boss, and Marc Jacobs (to name a few) for Harper’s Bazaar’s October 2009 issue.

Photographer Lachlan Bailey plays with shadow and light to create moody camel coat heavy shots. Fur, as it was on the runways, is featured heavily. A fox-fur vest, collar, handbags, and several fur trimmed coats are highlighted in the editorial. As for must-have accessories that accompany this season’s popular furry, camel coat, a waist-cinching belt helps to play with proportions and promotes feminine curves.
Trend Themes
1. Contemporary Camel Coats - Disruptive innovation opportunity: Develop new fabric technologies to make camel coats more sustainable and eco-friendly.
2. Updated Fall Classics - Disruptive innovation opportunity: Incorporate smart textile technology into classic fall fashion pieces to enhance functionality and performance.
3. Fur Trend in Fashion - Disruptive innovation opportunity: Create cruelty-free alternatives to fur that mimic its luxurious look and feel without the harm to animals.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality technology into the fashion industry to provide virtual fitting experiences for online shoppers.
2. Textiles - Disruptive innovation opportunity: Develop innovative materials for sustainable fashion by using recycled fibers and biodegradable fabrics.
3. Animal-friendly Fashion - Disruptive innovation opportunity: Design and produce clothing using lab-grown or plant-based alternatives to leather and fur.
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