30+ Year Study Shows We Aren't Breathing Deeply Enough
Michael Plishka — September 9, 2009 — Lifestyle
References: zenstorming.wordpress
It seems to some extent that we all take breathing for granted. It’s easy to do. After all, we do it without even having to think about it.
It seems odd then that something like breathing should be the focus of a current trend. What’s even more interesting is that an indicator of that trend is popular music.
An examination of all popular songs over the last 30+ years entitled Breathe reveals that over 70 percent of those songs have been released in the last 10 years.
This is indicative of an awareness that we’re not breathing, we’re feeling a type of communal suffocation; and if we’re not breathing well, we’re hardly at our optimums.
Businesses would do well to focus on improving the means for breathing and relaxation.
After all, we all need to breathe…
It seems odd then that something like breathing should be the focus of a current trend. What’s even more interesting is that an indicator of that trend is popular music.
An examination of all popular songs over the last 30+ years entitled Breathe reveals that over 70 percent of those songs have been released in the last 10 years.
This is indicative of an awareness that we’re not breathing, we’re feeling a type of communal suffocation; and if we’re not breathing well, we’re hardly at our optimums.
Businesses would do well to focus on improving the means for breathing and relaxation.
After all, we all need to breathe…
Trend Themes
1. Breath-focused Music - Opportunity for music streaming platforms to curate breath-focused playlists for relaxation and stress reduction.
2. Awareness of Breathing - Opportunity for wellness companies to develop innovative products and services that promote proper breathing techniques and mindfulness.
3. Communal Suffocation - Opportunity for fitness centers to offer specialized classes or programs focused on breathwork and breath exercises.
Industry Implications
1. Music Streaming - The music streaming industry can explore collaborations with wellness brands to incorporate breath-focused music in their platforms.
2. Wellness - Wellness industry can create and promote products such as breathing apps, devices, and workshops that facilitate proper breathing techniques.
3. Fitness Centers - Fitness centers can introduce breath-focused classes and workshops to help individuals improve their breath control and reduce stress levels.
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