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Stylish Shopping Shoots

Julius Bramanto's 'Market Maiden' Makes the Farmer's Market Fashionable

— August 30, 2009 — Fashion
Julius Bramanto's 'Market Maiden' editorial for Swankglossy is a head-turner for several reasons. The crowded setting of the Cipete Market in Jakarta, Indonesia is certainly one of them; the stunning model Maria Kutuleva is another.

What's perhaps most intriguing to me about Julius Bramanto's 'Market Maiden,' however, is the combination of impeccable styling by fashion editor Kesya Moedz and Bramanto's photography. A simple shopping trip to an outdoor market becomes a haute style excursion--a theme I noted in one of Bramanto's earlier works, an editorial called 'Lonely Traveller.' Gorgeous.
Trend Themes
1. Haute Market Style - The trend of turning ordinary outdoor markets into high fashion photo shoots presents opportunities for brands to collaborate with the market industry on branded events or product placements.
2. Location-based Styling - The trend of taking fashion shoots to unique and crowded outdoor locations like markets creates opportunities for location-based marketing and advertising for fashion and beauty brands.
3. Editorial Photography - The trend of editorial photography that transforms everyday locations and settings into high-fashion shoots presents opportunities for photographers and artists to explore the boundaries of fashion and art.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of haute market style to reach new audiences and create unique brand experiences with outdoor market collaborations or location-based marketing.
2. Beauty Industry - The beauty industry can benefit from the trend of location-based styling by partnering with fashion brands to offer product placements and promotions at outdoor market photo shoots and events.
3. Photography Industry - The trend of editorial photography that transforms ordinary locations like markets into high-fashion shoots presents opportunities for photographers and artists to showcase their creativity and differentiate themselves in the industry.
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