Michele Conti's Swarovski Inspiretee Uses Crystals for Cheer
Michael Plishka — August 27, 2009 — Social Good
References: inspiretees & news.prnewswire
Inspiretees are the brainchild of Michele Conti, an accomplished and award-winning seamstress who says she got her inspiration for this blinged-out fashion collection while listening to one of her pastor’s sermons.
Swarovski crystals are nothing new to the fashion scene; put them on a t-shirt along with inspirational verses across the chest and on the hemline, though, and now you’re talking. In addition to direct sales, Michele Conti also uses an affiliate program ala the “Pampered Chef,” which is the main way Inspiretees makes money.
Swarovski crystals are nothing new to the fashion scene; put them on a t-shirt along with inspirational verses across the chest and on the hemline, though, and now you’re talking. In addition to direct sales, Michele Conti also uses an affiliate program ala the “Pampered Chef,” which is the main way Inspiretees makes money.
Trend Themes
1. Blinged-out Fashion - There is an opportunity for designers to incorporate crystals in a unique way to create a trend for statement jewelry or clothing.
2. Inspirational Clothing - There is an opportunity for manufacturers to produce clothing with inspirational messages to target a specific market segment.
3. Affiliate Marketing - There is an opportunity for companies to grow their revenue streams through the implementation of affiliate marketing programs.
Industry Implications
1. Fashion - The fashion industry can take inspiration from the concept of inspiretees and creatively incorporate Swarovski crystals to create inspirational clothing or accessories.
2. Jewelry - Jewelry companies have an opportunity to leverage the trend of blinged-out fashion and incorporate Swarovski crystals in their designs to stand out in the market.
3. Marketing - Marketing agencies and companies can consider implementing affiliate marketing strategies to generate additional revenue streams.
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