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Polarizing Political Rumors

Rumors of Palin Divorce Reignite the Sarah Spark

— August 1, 2009 — Social Good
If you read about an impending Palin divorce this morning, you're not alone. AlaskaReport claims the rumors that Todd Palin and Sarah Palin are to divorce were confirmed by multiple sources in Wasilla and Anchorage.

Adding fuel to the fire of a Palin divorce are reports that Sarah Palin removed her wedding ring a few weeks ago, and that the two weren't speaking with each other last Sunday at Fairbanks. While it remains to be seen whether rumors of a Palin divorce are true or not, one thing's for sure: The public's interest is piqued.
Trend Themes
1. Celebrity Divorce Rumors - Businesses in the legal, media and entertainment industries can create new products and services that tap into the public's fascination with celebrity rumors and gossip.
2. Social Media Viral Rumors - Companies in the social media and digital marketing sectors can leverage trending rumors by monitoring and creating content tailored to boost engagement.
3. Polarizing Political Personalities - Industries that deal with politics and public figures such as consulting firms, political campaigns and think tanks should take heed of the ramifications of the public's interest in the personal lives of influential politicians.
Industry Implications
1. Media - Media companies that specialize in celebrity gossip can monetize the public's fascination with celebrity rumors by creating content and products appealing to a wide audience.
2. Legal Services - Law firms specializing in family law can capitalize on high-profile divorce cases by featuring these cases prominently on their online and offline marketing strategies.
3. Public Relations - PR agencies that work with high-profile individuals can help develop strategies to best deal with the fallout from rumors and negative press.
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