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Shaded Hipster Beauties

Retro Glasses and Gear at the Siren Music Festival 2009

— July 22, 2009 — Fashion
These stylish folks were spotted at the Siren Music Festival on Coney Island where the dress code appeared to be hipster.

Funny how fashionistas are in tune at parties even when they may not know each other, or collaborate on outfits prior to an event. The poignant look for the Siren Music Festival seemed to involve funky retro shades and vintage garb.

Overall these folks looked casual, but too cool for school.

Implications - But, oddly enough, that is one of the reasons the hipster aesthetic has made such a deep and lasting impact on contemporary pop culture. While we're certainly only a few years away from a full-scale backlash on hipster style that will likely have many of us deriding hipsters for being an albatross of the early aughts, when you look at these Siren Music Festival captures, it's hard not to be impressed by sheer style and attitude.
Trend Themes
1. Retro Aesthetic - There is an opportunity for fashion and accessory brands to capitalize on the enduring popularity of retro/vintage style among the hipster subculture.
2. Collaborative Dressing - Apps and platforms that facilitate coordination between like-minded individuals for dressing in a particular aesthetic could be developed to cater to subcultures like the hipsters.
3. Anti-establishment Fashion - Brands could explore an alternative approach to fashion that challenges traditional or mainstream fashion by tapping into the anti-establishment values that are part of the hipster subculture.
Industry Implications
1. Fashion - Fashion industry players could experiment with designs that incorporate elements of retro and vintage aesthetics, as well as challenge the mainstream with alternative approaches to fashion.
2. Accessories - Accessory brands could explore the demand for retro and vintage-inspired sunglasses, jewelry and other items among the hipster subculture.
3. Technology - Technology companies could develop apps and platforms that allow for collaborative dressing among subcultures, or incorporate anti-establishment values into their branding to appeal to the hipster market.
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