‘The Goods:Live Hard Sell Hard' Celebrates Passionate Sellers
Christina Butty — July 22, 2009 — Marketing
References: movieweb
The Goods: Live Hard Sell Hard is a comedy about aggressive car salespeople who love their jobs.
Some folks do not like sales people. They find them pushy and aggressive and would just rather not deal with them. Then there’s the other side of that equation, people who view sales as a game and love the thrill of the negotiation.
The Goods: Live Hard Sell Hard is a movie that will surely please both sides. It pokes fun at the tough part of a sale while paying tribute to people with sales in their soul.
The Goods: Live Hard Sell Hard is scheduled to be released in August. I’ll see you there!
Some folks do not like sales people. They find them pushy and aggressive and would just rather not deal with them. Then there’s the other side of that equation, people who view sales as a game and love the thrill of the negotiation.
The Goods: Live Hard Sell Hard is a movie that will surely please both sides. It pokes fun at the tough part of a sale while paying tribute to people with sales in their soul.
The Goods: Live Hard Sell Hard is scheduled to be released in August. I’ll see you there!
Trend Themes
1. Passionate Salespeople - The trend of celebrating passionate salespeople can lead to disruptive innovation opportunities in sales training and recognition programs.
2. Sales as a Game - The trend of viewing sales as a game can open up opportunities for developing gamified sales platforms and tools that enhance the negotiation experience.
3. Comedic Sales Depictions - The trend of creating comedic movies about salespeople can inspire disruptive innovation in the entertainment industry, such as new genres that blend comedy with sales narratives.
Industry Implications
1. Sales Training - The sales training industry can capitalize on the trend of celebrating passionate salespeople by offering innovative programs that tap into their enthusiasm and drive.
2. Sales Technology - The sales technology industry can leverage the trend of viewing sales as a game by developing gamified platforms and tools that revolutionize the negotiation process and enhance sales performance.
3. Entertainment - The entertainment industry can explore the trend of creating comedic movies about salespeople by developing new genres or subgenres that blend comedy with sales narratives, attracting a unique audience segment.
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