British Label SupremeBeing Goes Nerdy
Holger Mohr — July 17, 2009 — Fashion
References: supremebeing
One of the hottest streetwear bands these days is the London-based company SupremeBeing. Inspired by the CMYK colors, the company created 4 characters and very cool line streetwear clothing, shoes and accessories.
Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.
Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.
Right now SupremeBeing are at the edge of going mainstream, anticipating the ever-growing trend of gaming fashion.
Implications - Bringing the popularity of computers and the virtual world into real life, these pieces are a key example of how businesses are incorporating these concepts (such as CMYK) into toys, fashions and other products. This is definitely a factor which will appeal to this generation, considering how even children are now thoroughly dependent on technology and computers to learn about new concepts.
Trend Themes
1. Gaming Fashion - The trend of incorporating gaming concepts into fashion and accessories creates opportunities for businesses to tap into the growing community of gamers and tech enthusiasts.
2. Streetwear Characters - The use of characters in streetwear clothing lines provides a unique branding opportunity and allows businesses to cater to niche audiences.
3. Virtual-to-real-life Products - The incorporation of virtual concepts into real-life products opens up opportunities for businesses to create innovative and disruptive products that merge the two worlds.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend of gaming fashion by integrating gaming concepts into their clothing lines and accessories.
2. Toy & Gaming - The growing dependence of children on technology presents a huge opportunity for toy and gaming companies to create products that blend virtual and real-life experiences.
3. Marketing & Branding - The use of characters in streetwear clothing offers a unique opportunity for businesses to create branding campaigns that target niche audiences and create a strong brand identity.
5.9
Score
Popularity
Activity
Freshness
