Adidas and Def Jam Celebrate Anniversary With Design Line
Rachel — July 14, 2009 — Art & Design
In celebration of Def Jam's 25th anniversary, and Adidas' 60th, the two powerhouses in music and clothing respectively, are teaming up for a joint design collection.
The Def Jam and Adidas line will include special Def Jam versions of classic Adidas apparel, as well as original shoes and clothing. Many of the looks will read “AD.60.DJ.25†in celebration of the landmark anniversaries. Take a look at some of the upcoming Def Jam/Adidas looks.
Implications - **Only write an extension if you are in the extension feed
The Def Jam and Adidas line is a must for anyone who loves both of these iconic brands. I think that it is phenomenal when two amazing companies come through to form an amazing collaboration and create an amazing product. These two brands have mutually assured their respective cultural importane with this line.
The Def Jam and Adidas line will include special Def Jam versions of classic Adidas apparel, as well as original shoes and clothing. Many of the looks will read “AD.60.DJ.25†in celebration of the landmark anniversaries. Take a look at some of the upcoming Def Jam/Adidas looks.
Implications - **Only write an extension if you are in the extension feed
The Def Jam and Adidas line is a must for anyone who loves both of these iconic brands. I think that it is phenomenal when two amazing companies come through to form an amazing collaboration and create an amazing product. These two brands have mutually assured their respective cultural importane with this line.
Trend Themes
1. Collaborative Design Collections - The collaboration between Def Jam and Adidas highlights the trend of brands teaming up to create unique and exclusive design collections.
2. Anniversary Celebrations - The joint design collection by Def Jam and Adidas showcases the trend of brands commemorating milestone anniversaries through special edition apparel.
3. Logo and Brand Integration - The inclusion of the "AD.60.DJ.25" logo in the Def Jam and Adidas line exemplifies the trend of integrating brand identities and logos into clothing designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore opportunities to collaborate with other industries, such as music, to create limited-edition collections that resonate with consumers.
2. Footwear - Footwear brands can capitalize on the trend of anniversary celebrations by partnering with influential cultural entities to design special edition sneakers and shoes.
3. Streetwear - The streetwear industry can leverage the trend of logo and brand integration to create unique apparel that appeals to the fashion-savvy urban audience.
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