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Crystal-Studded Helmets

Swarovski Teams With New York Yankees For Swanky Safety

— July 13, 2009 — Luxury
I am certainly not a super sports fan, so I don’t entirely understand spending $347 for a motorcycle helmet made by Major League Baseball and Swarovski, but there exists such a thing for those super fans amongst us.

The Major League Baseball/Swarovski motorcycle helmet is made in honor of the New York Yankees, and has their team logo on the front, and Yankees written in the back (in crystals, of course). The blacked out helmet with black crystals does look pretty badass, though it does seem to have a niche market - New York Yankees loving motorcycle riders who love sparkly things…
Trend Themes
1. Luxury Sports Merchandise - Disruptive innovation opportunity: Creating high-end sports merchandise collaborations with luxury brands to cater to affluent fans.
2. Customized Safety Gear - Disruptive innovation opportunity: Designing personalized and embellished safety gear using high-quality materials to appeal to niche markets.
3. Fashionable Sports Accessories - Disruptive innovation opportunity: Developing stylish and trendy sports accessories that combine functionality and fashion for sports enthusiasts.
Industry Implications
1. Sports Merchandise - Disruptive innovation opportunity: Introducing new partnerships between sports teams and luxury brands to create limited edition merchandise that enhances brand desirability.
2. Motorcycle Gear - Disruptive innovation opportunity: Incorporating premium materials and unique designs into motorcycle gear to attract fashion-conscious riders.
3. Fashion Accessories - Disruptive innovation opportunity: Collaborating with sports brands to create fashionable accessories that appeal to both avid sports fans and fashion-forward individuals.
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