Supra '4th of July' Shoe Plays on the Futuristic Metallic Craze
Christina Butty — July 6, 2009 — Fashion
References: factory413 & highsnobiety
In honor of the Fourth of July, Supra released several exclusive designs at their Factory 413 shop.
These sweet metallic high tops are known as the Skytop, Trinity NS, Indys and Strapped. The buckle detailing on these shoes is just amazing, and these shoes will surely complete any summer wardrobe. Check out the Supra Fourth of July sneakers in the gallery.
Implications - Holidays may last only a short period of time, but holiday-themed products have much more longevity. With cities boasting multiple cultures, it's become common for companies to put out products related to an array of holidays to appeal to different ethnic demographics. It's the perfect way for brands to expand on creativity and attract a wider range of consumers.
These sweet metallic high tops are known as the Skytop, Trinity NS, Indys and Strapped. The buckle detailing on these shoes is just amazing, and these shoes will surely complete any summer wardrobe. Check out the Supra Fourth of July sneakers in the gallery.
Implications - Holidays may last only a short period of time, but holiday-themed products have much more longevity. With cities boasting multiple cultures, it's become common for companies to put out products related to an array of holidays to appeal to different ethnic demographics. It's the perfect way for brands to expand on creativity and attract a wider range of consumers.
Trend Themes
1. Holiday-themed Products - Companies are putting out products related to a variety of holidays to appeal to different ethnic demographics, presenting opportunities for brands to expand on creativity and attract a wider range of consumers.
2. Metallic Fashion - The futuristic metallic craze seen in these high tops could expand further into the fashion industry, presenting opportunities for designers to incorporate this trend into their collections in unique ways.
3. Detailed Shoe Designs - The amazing buckle detailing on these shoes presents an opportunity for shoe designers to focus on intricate, eye-catching details as a way to differentiate their products in a crowded market.
Industry Implications
1. Fashion - The metallic trend in these shoes could expand further into the fashion industry, presenting opportunities for designers to incorporate this trend into their collections in unique ways.
2. Footwear - The intricate buckle detailing on these shoes presents an opportunity for footwear designers to focus on eye-catching details as a way to differentiate their products in a crowded market.
3. Marketing - The success of holiday-themed products presents opportunities for marketing professionals to develop more targeted campaigns that appeal to different ethnic demographics.
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