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Mega Murses

Big Man Bags Rock Spring 2010 Runways

— July 1, 2009 — Fashion
For Spring 2010 fashion shows, oversized men's bags were present on several of the runways.

No doubt, this is a situation where men's fashion is following women's. Ladies have been toting oversized bags for years now. It's about time that the men caught up!

The murses above are from the runways of Burberry Prorsum, Costume National, D&G, Dries Van Noter, Emporio Armani, E Zegna, Gucci, Lanvin and Louis Vuitton.

Implications - The large bags come in different colors such as dark brown, black and white. Each color is basic, so there is no need to worry about trying to match the outfit to the bag. Men who carry these murses will surely be surprised to find that they can fit everything they need for a day out and about.
Trend Themes
1. Oversized Bags - Oversized bags for men's fashion following women's trend.
2. Gender-neutral Accessories - Designing gender-neutral accessories that cater to both men and women's fashion.
3. Functionality Over Aesthetics - Designing bags that prioritize functionality over aesthetics.
Industry Implications
1. Fashion Industry - The Fashion industry can cater to the increasing demand of oversized bags for both men and women's fashion.
2. Accessories Industry - The accessories industry can cater to the market demand and manufacture gender-neutral bags to serve both demographics.
3. Retail Industry - Retailers can offer oversized bags that provide practicality for daily use and can appeal to both genders.
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