Alfred Dunhill's Gnarly Limited-Edition Board is for Serious Surfers
Rose Nazarali — June 30, 2009 — Lifestyle
Alfred Dunhill is continuing their ultra luxurious line of sporting goods with this limited edition surfboard.
The board features a modern motif of Alfred Dunhill's iconic bulldog and is made with polyurethane foam and a resin-soaked fiberglass surface.
The limited edition surfboard is going for $3,000 and only 10 will be available in Dunhill’s flagship stores in London, Tokyo and Shanghai.
Implications - Surfing used to be a pursuit of beach bums and youngsters with nothing better to do, but the sport has recently come into vogue for its exercise benefits and interactivity with nature. The luxury market has responded with a series of opulent surfboards for well-heeled wave riders.
The board features a modern motif of Alfred Dunhill's iconic bulldog and is made with polyurethane foam and a resin-soaked fiberglass surface.
The limited edition surfboard is going for $3,000 and only 10 will be available in Dunhill’s flagship stores in London, Tokyo and Shanghai.
Implications - Surfing used to be a pursuit of beach bums and youngsters with nothing better to do, but the sport has recently come into vogue for its exercise benefits and interactivity with nature. The luxury market has responded with a series of opulent surfboards for well-heeled wave riders.
Trend Themes
1. Luxury Surfboards - The luxury market is responding to the rising popularity of surfing by offering opulent surfboards for affluent wave riders.
2. Limited-edition Sporting Goods - Limited-edition and exclusive sporting goods are attracting consumers who seek unique and collectible items.
3. High-end Sports Equipment - The demand for high-end, premium sports equipment is growing as consumers seek top-quality products for their recreational activities.
Industry Implications
1. Luxury Goods - Luxury goods industry can capitalize on the rising popularity of surfing by offering high-end surfboards to affluent consumers.
2. Sports and Recreation - Sports and recreation industry can expand their market by offering limited-edition and exclusive sporting goods to attract collectors and enthusiasts.
3. Consumer Goods - Consumer goods industry can tap into the growing demand for premium sports equipment by offering high-quality and innovative products for recreational activities.
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