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Chained Sneakers

'Nise' Badass Denim Footwear by Upper Echelon Shoes

— June 17, 2009 — Fashion
Upper Echelon Shoes has launched a new women's sneaker that calls upon your inner badass. Nise is a sneaker that comes in both denim and leather that is wrapped in chains to give your sneakers that extra pop.

Upper Echelon's Nise sneakers come in both brighter tones and subtle looks for those who want that harder look without bringing too much attention to their feet.

Implications - The desire to be edgy is common for many people within a society that is predominantly based on conformity. Products that introduce some degree of hard and rugged aesthetics, like these chained sneakers, will continue to be popular amongst consumers who are looking to differentiate themselves from the mass.
Trend Themes
1. Edgy Aesthetics - Products that introduce hard and rugged aesthetics, like chained sneakers, will continue to be popular amongst consumers who want to differentiate themselves.
2. Individualistic Fashion - Consumers seeking to stand out from the crowd will gravitate towards unique and attention-grabbing fashion accessories, such as the Nise sneakers with chains.
3. Nonconformist Footwear - Footwear designs that deviate from traditional styles and incorporate bold elements, like wrapped chains, appeal to individuals looking to express their nonconformity.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the demand for edgy aesthetics by offering products like chained sneakers, catering to consumers seeking nonconformist fashion choices.
2. Footwear Manufacturing - Footwear manufacturers can explore innovative designs, such as incorporating chain elements, to meet the demand for unique and individualistic footwear styles.
3. Streetwear Fashion - The streetwear fashion industry can embrace the popularity of edgy aesthetics by incorporating elements like wrapped chains into their product offerings, attracting fashion-forward consumers.
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