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Running Heels

B by Aperire Releases Sporty Shoe Line

— June 4, 2009 — Fashion
High heels aren’t made for comfort, but women suffer through for the look. B by Aperire is hoping to change that.

B by Aperire is releasing a line of high-heeled running shoes in LA. The designs are wedged heels with running shoe soles. I know there is a show called “Running in Heels” but I think we may be taking the idea too literally. This just sounds unsafe.

Check out the high-heeled running shoes and give them a try if you’re brave enough.
Trend Themes
1. Athletic Fashion - Opportunity for innovation in creating fashionable athletic wear that is both comfortable and functional.
2. Hybrid Footwear - Opportunity for innovation in designing shoes that combine functionality of different shoe types.
3. Comfortable High Heels - Opportunity for innovation in creating high heels that are comfortable to wear for long periods of time.
Industry Implications
1. Fashion - Innovation in creating comfortable and functional high heels can disrupt the fashion industry.
2. Footwear - The launch of high-heeled running shoes presents an opportunity for innovation in the footwear industry, especially in designing hybrid shoes.
3. Athletic Wear - The sporty design of B by Aperire's high-heeled running shoes should inspire innovation in the athletic wear industry.
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