Jeremy Gutsche — February 17, 2007 — Pop Culture
References: psfk
OK Go was the band that created the clever video of dudes on treadmills, which was forwarded around the net millions of times. Now theire budget has grown and their creative video techniques have been applied to a new video. The video for OK Go's "Do What You Want" song features funky wallpaper as a background... and foreground. Check it out.
Implications - Viral videos are an excellent way for products, services and people to establish popularity in a short time span. Businesses that create web-friendly videos that incorporate humor and other addicting elements will find that this is one of the most modern ways to reach consumers simultaneously.
Implications - Viral videos are an excellent way for products, services and people to establish popularity in a short time span. Businesses that create web-friendly videos that incorporate humor and other addicting elements will find that this is one of the most modern ways to reach consumers simultaneously.
Trend Themes
1. Viral Video Marketing - Businesses can create humorous and captivating videos to promote their products and services in a short amount of time.
2. Creative Video Techniques - As the budget grows for businesses, creative video techniques can be incorporated as a means of establishing popularity.
3. Unconventional Backgrounds - Using unique and funky backgrounds as a foreground and background in videos can enhance the overall appeal and marketing potential for businesses.
Industry Implications
1. Advertising - Advertising agencies can utilize viral video marketing and creative video techniques to craft videos for their clients that effectively promote their products and services.
2. Entertainment - Video content creators and production companies can use unconventional backgrounds and creative techniques to enhance their entertainment media and increase their potential for virality.
3. Marketing - Marketing agencies and departments can utilize viral video marketing to reach a wider audience in a short amount of time, by emphasizing product appeal and feature in promotional content.
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