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Bibs for Drivers

Beltz Bibs Let You Eat On the Go Without a Mess

— May 22, 2009 — Autos
Now here is something that is sure to make your morning commute a little easier (or get you in a terrible fender-bender): The Beltz Bib is literally a bib that straps through your seat belt.

But this isn’t just any ordinary bib. The Beltz Bib also has a little boxed-in tray that holds your food and catches your drips.

Implications - As the pace of consumers' lifestyles continues to accelerate, a niche has opened up for novelty products that help on-the-go commuters save time and increase their productivity. Although this bib may induce distractions while driving, it's an ideal fit for busy families who must commute from home to school and then to extracurricular activities.
Trend Themes
1. On-the-go Products - The Beltz Bib highlights the trend of developing innovative products that cater to busy lifestyles, allowing consumers to eat on the go without making a mess.
2. Time-saving Solutions - The Beltz Bib exemplifies the growing need for time-saving solutions, offering a convenient way for commuters to enjoy meals in their vehicles without compromising productivity.
3. Productivity-enhancing Accessories - The Beltz Bib represents the opportunity for disruptive innovation in the market for accessories that enhance productivity during daily commutes, providing a unique solution for consuming food while on the move.
Industry Implications
1. Automotive Accessories - The Beltz Bib taps into the automotive accessories industry, presenting an innovative product that addresses the need for convenient and mess-free dining experiences on the road.
2. Food and Beverage Packaging - The Beltz Bib creates potential opportunities in the food and beverage packaging industry, allowing for the development of specialized packaging solutions that cater to mobile consumption scenarios.
3. Family and Parenting Products - The Beltz Bib opens up avenues for disruptive innovation in the family and parenting products industry by offering a practical solution for time-strapped parents who need to feed their children on the go.
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