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Melt-Proof Makeup

Cargo Beauty Products That Help Makeup Stay Put

— May 17, 2009 — Fashion
Summer heat and makeup aren’t exactly the best of friends. Waterproof mascara is available at every corner drugstore on the planet, but beyond that, on a hot day, everything else slides right off the face. But thanks to a melt-proof line from Cargo, and a few favorite products from the pros, makeup can stay put all day and night. Even on the hottest day in July.

Cargo’s Melt-Proof Makeup Collection includes bronze color for eyes, cheeks and lips and a waterproof mascara. The company believes so highly in these products that they’ve trademarked the name “Melt-Proof.”

If you’re happy with the products you already own then add a fixer over them when you’re done. Setting liquids by Make Up For Ever, Kryolan, Ben Nye, and Benefit can be sprayed, or brushed on after makeup is applied and will ensure long lasting results.

The pencils by DuWop, reverse eyeliner and reverse lipliner, are applied over or under makeup, or all by themselves. They not only set makeup, they plump the skin reducing the appearance of fine lines. Just don’t forget the sunscreen!
Trend Themes
1. Melt-proof Makeup - The trend of creating makeup that can withstand high temperatures and sweat, providing consumers with long-lasting makeup options.
2. Setting Liquids - Using setting liquids, which can be sprayed or brushed on, to ensure long-lasting makeup results is a growing trend in the makeup industry.
3. Reverse Liners - The trend of using reverse lipliners and eyeliners as a way of setting makeup and reducing the appearance of fine lines is gaining popularity in the makeup industry.
Industry Implications
1. Beauty - The beauty industry has an opportunity to invest in research and development of new long-lasting makeup products to cater to consumers' melt-proof makeup demands.
2. Fashion - The fashion industry has a chance to adopt melt-proof makeup at events and fashion shows to ensure models and attendees look their best even under extreme conditions
3. Skincare - The skincare industry can partner with makeup brands to create melt-proof makeup products that are also skin-friendly and protect against sun damage.
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