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Animalized People

The Furry Movement Helps Germans Shed Their Human Worries

— May 10, 2009 — World
The Furry movement is an interesting phenomenon getting increasing popular in Germany. At conventions, hybrid creatures that look like a cross between humans and animals walk around, thanks to a DIY animal costume craze. The Furries are like intelligent animals walking on two legs; they have a human body but a tail, a coat and the head of an animal.

One advantage to playing the role of an animal is being able to shed many human problems; this could well be the reason the movement has become so popular in this time of financial crisis.

Furries may seem like a random phenomenon, but the German conventions have actually become so popular, that many applicants are being turned away due to overflow.
Trend Themes
1. Furry Movement - The Furry movement offers opportunities for disruptive innovation in the costume and cosplay industry.
2. Hybrid Creatures - Creating hybrid creature costumes presents disruptive innovation opportunities in the fashion and entertainment industries.
3. Escapism Trend - The trend of using animal costumes to escape human problems opens up disruptive innovation opportunities in the mental health and wellness industry.
Industry Implications
1. Costume Industry - The costume industry can capitalize on the Furry movement by creating innovative fur costumes that bridge the gap between humans and animals.
2. Cosplay Industry - The cosplay industry can embrace the hybrid creature trend by offering unique cosplay options that combine human and animal characteristics.
3. Mental Health Industry - The mental health industry can tap into the popularity of escape through animal costumes by providing innovative and therapeutic services that incorporate animal-inspired elements.
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