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Platinum Sneakers

Puma's New Metallic Shoes Are for Athletic Fashionistas

— May 5, 2009 — Fashion
Lookie! These are metallic sneaks from the Puma Mihara Yasuhiro Collection. The metallic silver uppers have white accents and vampire red drips over the soles. This hot footwear line will stop shoe lovers in their tracks.

Ready in both high tops and low cuts, these Puma Mihara Yasuhiro sneakers are shiny examples of stylin'.

Implications - It could have been easy for a company like Puma to convince themselves that their sporty customers wouldn't be interested in style as well, but these metallic shoes are an example of how combining two different concerns into one product is never a misstep. In this way Puma creates a product that literally kills two birds with one stone, and that is something a huge number of consumers will appreciate.
Trend Themes
1. Athletic Fashion - The trend of blending sports and fashion presents an opportunity for innovative designs like Puma's metallic sneakers.
2. Metallic Footwear - The demand for metallic shoes showcases a trend for eye-catching footwear options that can disrupt the market.
3. Combining Style and Function - The trend of integrating style and functionality in products allows companies to cater to diverse customer needs, as demonstrated by Puma's metallic sneakers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can explore innovative designs, like metallic sneakers, to appeal to customers seeking both style and performance.
2. Fashion - The fashion industry has an opportunity to embrace the trend of metallic footwear and offer bold and unique options to fashion-forward consumers.
3. Sports Apparel - The sports apparel industry can incorporate metallic shoe designs to provide customers with fashion-forward options that blend style and athletic functionality.
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